Rachel Schoonmaker
PR Portfolio
Welcome to my corner of the digital world!
I am a seasoned communications and marketing professional, driven by a fervent passion for helping companies achieve their goals while staying true to their mission. Over the past five years, I've had the privilege of immersing myself in the dynamic realm of marketing and communications, primarily within private non-profit educational institutions.​
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But my journey extends beyond the professional realm; I'm deeply committed to giving back to my community and engaging in volunteer work. It's my way of ensuring that I contribute to the greater good and make a positive impact on the world around me.
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I invite you to connect with me, whether to discuss potential collaborations, share insights, or simply exchange ideas. Together, let's explore the endless possibilities in the world of communications and marketing.
ABOUT
My expertise encompasses crafting comprehensive social media and public relations strategies, designing compelling email campaigns, executing multifaceted marketing initiatives across various channels, and all the intricate details that come with the joy of working in the education industry.​​
SKILLS & EXPERTISE
- Media Relations • Crisis Management • Event Planning • Strategic Communications • Message Development • School and Education Marketing
WORK EXPERIENCE
2021-Present
Marketing and Communications Manager, San Diego Jewish Academy
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2018-Present
The Winston School
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Communications Consultant (2021-Present)
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Public Relations Coordinator (2018-2021)
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May 2021- October 2021
Marketing Coordinator, Brandman University
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May 2017- October 2019
Freelance Writer, San Diego Entertainer Magazine
EDUCATION
California State University San Marcos, Bachelor's degree in Literature and Writing.
KEY ACHIEVEMENTS
- Effectively spearheaded the website rebranding initiative for our organization, ensuring that our mission and objectives were conveyed in a narrative fashion. (San Diego Jewish Academy): www.sdja.com
- Organized Zoom informational sessions for certificate programs, managing various speakers and assisting in the development of their presentations utilizing InDesign. (Brandman University).
- Established and developed all social media platforms from scratch, while also composing press releases and engaging directly with the Del Mar community. (The Winston School)
CONTACT
Let's connect!